|
Merkle Group Inc. (also called "Merkle") is a privately held performance marketing agency specializing in data-based marketing solutions. == Merkle History== The current Chairman and CEO, David Williams, purchased Merkle for $5.2 million in 1988, at the age of 25, becoming the Company’s twenty-fourth employee.〔(【引用サイトリンク】url=http://articles.baltimoresun.com/2011-11-27/business/bs-bz-interview-david-williams-20111127_1_merkle-marketing-geico )〕 Merkle has grown revenue from $3.0 million in 1988 to over $382 million in 2014, and has evolved from a database marketing firm into a full-service performance marketing agency.〔 In 2014, Advertising Age ranked Merkle as the 10th largest and fastest growing CRM/direct marketing agencies in the world; the 7th largest US CRM/direct marketing network in the US; the 17th largest US digital agency network; the 10th largest and fastest-growing search marketing agency; and the 20th largest US agency from all disciplines.〔(【引用サイトリンク】URL=http://adage.com/article/datacenter-agencies/ad-age-agency-report-2014-rankings-analysis/292284/ )〕 Merkle was recognized as a database marketing leader by Forrester Research Inc. in its "Buyer’s Guide to Database Marketing Service Providers," and is a member of Forrester’s "top 10." Merkle was recognized as a market leader by Forrester in 2003, 2006 and 2007. * 1971: Merkle Computer Systems, Inc. founded as part of Merkle Press * 1988: David Williams buys Merkle Computer Systems, Inc. at the age of 25, becoming the 24th employee * 1995: Purchased Real Good Software Inc. (Merkle’s Nonprofit Database Marketing business) * 1996: Purchased Phoenix Systems Associates Inc.〔 * 1997: ::: Acquired Electronic Banking Systems (renamed Merkle Response Services)〔 ::: Name change to Merkle Direct Marketing, Inc. ::: Launched Analytics business * 1998: Acquired Worldwide Direct (renamed Merkle Mailing) * 1999: Launched DataSource, Merkle’s compiled database :::Merkle & Conrad Direct Launch HealthSource List * 2000: Won Dell and DIRECTV business :::Launched Data Solutions business * 2001: Won GEICO business * 2002: Received ISO certification * 2003: Merkle named a market leader by Forrester * 2004: ::: Won P&G and Capital One business :::Acquired Sigma Analytics ::: Merkle received a new contract from GEICO ::: (NCDM ) awards Merkle the Silver Database Excellence Award in the Modeling Applications category for its work with GEICO ::: First annual client "thought leadership" summit * 2005: ::: Opened offices in Boston, MA and Denver, CO ::: Merkle divests (Merkle Mailing Services ) and formed strategic alliance with Direct Group ::: October, acquired Domain ::: December, acquired Quris ::: Internet Advertising Competition (IAC) Awards Merkle|Quris Best Email Message for work with Blockbuster Inc. ::: Ad:tech Ad:tech Awards Merkle|Quris Best Email Marketing Campaign with Vail Resorts ::: (NCDM ) awards the Platinum Award for Overall Excellence and a Gold Award for Analytics & Modeling with Dell, Inc. * 2006: ::: Named a market leader by Forrester ::: Advertising Age 2006 Special Report Ranks Merkle 38 in World’s Top 50 Marketing Organizations moving up 9 positions from the year prior ::: NCDM awards Merkle the Silver Award for Analytics & Modeling with 21st Century Insurance and the Bronze Award for Technological Applications with Dell, Inc.〔 :::Marks the third straight year in which Merkle has won an NCDM Excellence Award〔 ::: Rated a Market Leader for Email Marketing by Jupiter Research :::Wins first annual DMA Analytics Challenge at DMA06 ::: President & CEO David Williams named a Best Boss by Winning Workplaces and Fortune Small Business magazine :::Fundraising Success awards Merkle|Domain and Food for the Hungry the Gold Award for Package of the Year * 2007: ::: Named a market leader by Forrester :::Advertising Age 2007 Special Report Ranks Merkle 31 for World’s Top 50 Marketing Organizations moving up 7 positions from the year prior :::Acquired CFM Direct LLC, the Response Processing Division of AB&C Group, and CognitiveDATA ::: Merkle President & CEO David Williams named (Ernst & Young Entrepreneur of the Year award ) winner in Maryland for 2007 * 2008: ::: Named a finalist for an OMMA award in Online Advertising Creativity ::: Awarded a Gold Award from Fundraising Success Magazine for its work with CARE USA on its successful "A Million Thanks from a Million Places" renewal campaign :::Awarded a Bronze Award from Fundraising Success Magazine for the package of the year CARE November/December World Report campaign 〔 :::Awarded a Bronze Award from Fundraising Success Magazine for its E-Philanthropy America’s Second Harvest "Fill the Fridge" campaign 〔 ::: Ranked 31 in Deloitte's Technology Fast 50 Programs for Maryland ::: Advertising Age magazine ranked Merkle among the Top 10 Direct Marketing Agencies, in the Top 15 U.S. Marketing Services Agencies and among the Top 30 Agency Companies in the world * 2009: ::: David Williams named "CEO of the Year" by SmartCEO Magazine ::: Acquired CMS Direct ::: Ranked 27th, Merkle was named the largest worldwide marketing services company and the 6th largest direct marketing agency in America〔 * 2010: ::: Acquired Metzner Schneider Associates :::Technology Crossover Ventures purchases a minority equity stake in Merkle ::: On September 14th Merkle opened its first international office in Shanghai, China * 2011: ::: March 25th, acquired IMPAQT LLC ::: April 1st, acquired Lenser :::Merkle Selected by the U.S. Olympic Committee as Agency of Record :::Named a market leader by Forrester ::: Received ISO 9001 Recertification :::Merkle, Inc. and Loews Hotels, Inc. Sign Marketing Agreement :::Debuts the Merkle Monitor, a Primary Market Research Solution * 2012: ::: Acquired Social Amp ::: Ad Age ranked Merkle #6 of Top 10 CRM / Direct Agencies in the US 〔http://adage.com/article/datacenter-agencies/agency-report-index/106357/|date=April 27, 2012〕 ::: Ad Age named Merkle in the 10 Agencies to Watch in 2012 〔 ::: Acquired 5th Finger ::: Acquired Brilig 〔(【引用サイトリンク】url= http://adage.com/article/btob/merkle-acquires-digital-data-exchange-provider-brilig/287895/ )〕 * 2013: ::: Merkle Wins Bronze Stevie Award for 2012 Marketing Imperatives 〔(【引用サイトリンク】url= http://www.stevieawards.com/pubs/awards/403_2662_22389.cfm )〕 ::: Merkle Wins DMA Innovation Award〔(【引用サイトリンク】url= http://thedma.org/news/dma-announces-winners-of-2013-innovation-awards/ )〕 ::: Merkle Wins Fundraising Success Gold Award in Nonprofit E-Mail Campaign $10 Million and Up Category〔(【引用サイトリンク】URL=http://www.fundraisingsuccessmag.com/article/winners-2013-gold-awards-fundraising-excllenece-announced/1 )〕 ::: Merkle Wins Internationalist Award for Innovative Digital Solutions in Humanitarian Category〔(【引用サイトリンク】URL= http://www.internationalist-awards.com/digital_2013/index.html )〕 ::: Name to Post 200 guide to the Washington region’s top businesses, private companies category〔(【引用サイトリンク】URL= http://www.washingtonpost.com/wp-dre/capital-business/post-200?sector=283 )〕 * 2014: ::: April 2, Acquired New Control〔(【引用サイトリンク】URL=http://www.adweek.com/news/advertising-branding/merkle-acquires-digital-player-new-control-156738 )〕 ::: Advertising Age Agency Report 2014 Rankings〔 :::::: Fastest Growing Top 20 US Agency from All Disciplines :::::: 17th Largest US Digital Agency Network :::::: 10th Largest and Fastest Growing CRM/Direct Marketing Network in the World :::::: 10th Largest and Fastest Growing Search Marketing Agency :::::: 7th Largest US CRM/Direct Marketing Network :::::: Top 25 US Mobile Agency (Ranked 19th) :::::: Top 50 Agency in the World (Ranked 22nd) :::::: Largest US Agencies from All Disciplines (Ranked 20th) ::: Merkle Wins Bronze Stevie Award for 2013 Marketing Imperatives Campaign 〔(【引用サイトリンク】url= http://www.stevieawards.com/pubs/awards/403_2941_24920.cfm )〕 ::: July 2, Acquired RKG〔(【引用サイトリンク】url=http://adage.com/article/agency-news/merkle-acquires-search-digital-agency-rkg/293974/ )〕 ::: November 18, Acquired startup 500friends〔By Anthony Ha, TechCrunch. "(Merkle Acquires Loyalty Startup 500friends )." November 18, 2014. December 2, 2014.〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Merkle Inc.」の詳細全文を読む スポンサード リンク
|